A process-oriented art director experienced in delivering brand development packages, from web presence to multi-tiered marketing strategies and print campaigns. An energetic team-leader who understands the importance of clear communication and creative problem-solving.


EDUCATION
Bachelor of Arts: Visual Communications
Minor: English, Economics
Loyola University,
Chicago, IL
May 2000

Summer Intensive Fashion Design Program
Parsons School of Design
New York, New York
July 1997

SOFTWARE EXPERTISE
Adobe Photoshop, Adobe InDesign, Quark XPress, Adobe Illustrator, Freehand, Fireworks, BBedit, Dreamweaver, Flash, MS Office Suite

ACHIEVEMENTS
Yahoo! promotion for excellent work 05/07

Two photographs featured in "The Rubberneck" show at Artwork SF gallery 06/07

Gravl Industries - Co-designer of design duo.   Calendars sold in four Chicago boutiques.

Transit Wear - Co-founder of T-shirt company featuring graphic designs.   Carried by 10 retailers in NYC, Chicago, and Washington D.C. Collection featured in Subculture magazine (04/03)

Oilily promotions for excellent work and revenue management (06/03, 02/04)

Ad design featured in Retail Ad World magazine (Oilily, 04/04)

PROFESSIONAL AFFILIATION
Obamaoutfitters.com
Shareholder at Millennium Bank
Architecture for Humanity SF
ACT Charter School Chicago
Frank Lloyd Wright Preservation Trust

 

PROFESSIONAL EXPERIENCE
Yahoo Inc: Art Director (Sunnyvale, CA) 08/2005 - present
• Design and create seasonal editorial microsites and promotions working directly with internal and external advertisers. Introduced innovative interactive modules to sites.
• Co-designed and developed the sales demo for Yahoo! FrontPage design group with one other flash designer. Demo will be used for external channel development. Package includes 2 minute video reel, soundtrack, flash demo, powerpoint, and leave-behind CD. Video and music researched and outsourced.
• Design and coordinate banners promoting network properties.
• Collaborate with User Experience Design team to coordinate Brownbag speaking events and workshops.

Millennium Bank: Art Director and shareholder (Chicago, IL) 06/2005 - present
• Directed, designed, and managed production of identity system for a charter bank. Bank opened August, 2007
• Initiated creative development and production of corporate website employing finance specific software.

Oilily USA : Creative Services (River Forest, IL) 01/2001 - 04/2004
Design and Advertising
•  Conceived, designed, and produced biweekly advertising emails, seasonal marketing booklets, biweekly direct mail pieces, and all sales collateral for US market and national retail network.
•  Collaboratively designed and created seasonal retail window concepts for all US stores.
•  Collaborated with Holland office in streamlining Oilily Winter 2004 season website for a more user friendly online retail experience.
•  Collaborated with Holland office in creating past seasonal catalogs for national circulation.
•  Created and produced effective in-store signage program with Merchandising department.
•  Created and produced store counter displays for specialty items and Collection book for in-store use.
Channel Development
•  Proactively developed Oilily website for overstock. Avg. $4000 per month increase in sales.
•  Collaborated in strategic event marketing for trunk shows, international manager's meetings, and specialty children's events.


Freelance : Art Director/Designer (Chicago, IL) 1/2000 – present
• Art directed, designed, produced and managed complete communications programs including identity systems, business systems and printed collateral including brochures, catalogues, advertisements and direct mail.
• Art directed, designed and produced (including HTML and Javascript coding) corporate and consumer websites.


Clients include: MK Capital, Let's Talk tv talkshow, HHS Ink, Avani Trading Company, Millennium Bankcard Services, Tara Botanicals, Virtual 365, Rafanelli Events, Melissa Bean for Congress, Oplyst, Konstant Change, Xpert Assistance, Maxxion Inc., Clear Communications, G'bani.

Tekbin Inc: Owner (Chicago, IL) 9/2000 - 11/2001
• Conceived, created, and managed complete identity system including web presence, all printed collateral, and business communication.
• Acted as business development and sales lead obtaining lucrative accounts.
• Managed other designers through the design process from concept to completion.


Clients include: KPMG, Kellogg Business School Northwestern University, Jan Schakowsky for Congress

© 2005 AvaniAnchala. work@avanianchala.com